Many “Top” Businesses and Marketers have been using video as a marketing strategy for some time now and the trend continues to rise as people become more educated on it’s effectiveness in the marketplace

Google continues to adjust how it ranks video on the search engines and over the last couple years of using video, I’ve learned some amazing tricks that have gotten MANY of my videos on the first page of Google for the specific keywords that I’ve chosen.

I realize how important it is to stay “ahead of the curve” with this stuff so, I want to share just a few important strategies.   But first, you may be asking…

“Why is it important for my video to be on the first page of Google?”

Well, you may have a list of subscribers but the chances of them looking for the topic of your EXACT video is pretty slim. When your video can be found in the search engines, you know for a fact that those people are (ACTIVELY) searching for the keyword you chose…

Thus, becoming a higher qualified prospect or lead.

Pretty simple when you think about it.  This is what it looks like:

1. Person types a keyword into Google
2. Person sees your video thumbnail
3. Person watches your video providing a solution
4. Person goes to your website and you potentially have a new customer

It’s called “Direct Response Marketing”.  You are directly responding to what they are looking for (and that makes YOU their new best friend).  The funny part is, many of the other people on that page are paying top dollar to have their “text listing” shown to the exact same prospect (Google Adwords or Pay-Per-Click).  So why not scoop up that customer for FREE using a 2 minute video?  Duh. lol.

So now that you know how important it is to be found in the search engines, let’s get into a few strategies that can help get you there.

1.  Choose Your Keyword Wisely

It can be difficult to define the exact properties that a keyword should have in order to get it on the first page of Google but this is what I have found in my experience.  Typically, if I keep a keyword under 30k in the exact phrase match of the word it’s a good chance I’ll be found on page one if I use all of my proven SEO strategies.

Let me show you…

If I type in the long -tail keyword “Use Video to Promote Your Business”, a result of 35,900,000 results come up.  And that would “appear” to be too competitive of a keyword.

But if I search for the EXACT PHRASE MATCH by just simply putting quotation marks around the keyword “Use Vide0 to Promote Your Business”, it will then tell me the true competing pages that I’m up against for that particular keyword.

So this particular keyword has 44,000 exact phrase match results, and I recommend you keep it under 30k and just continue to test.

2.  Keyword Congruency

Your keyword must be found in 3 places to ensure your search engine presence.

• In the Title of your video

• In the Description of your video

• In the Tag section of your video

3.  Popularity

Many people don’t know this but actually having people comment, like and share your video increases your chances of getting picked up by the search engines.  It tells Google, “Hey!  People like me, show me to more people!”  The easiest way that I’ve found to get people to comment and share my video is to…

Drum roll please…

Ask them!  Ha ha.  You can do this by mentioning it at the end of your video and also by use of Annotations.  Here is an example of using Annotations:

This image is for an example only and I DO NOT recommend using this many annotations at once. lol.  Add them when it feels like a good opportunity to bring it up, and remember:

People are looking for direction.  It’s ok for you to show them what to do and what their next step is;-)

Although there are more fun Video SEO tips and tricks up my sleeve, I need to save some secrets for my loyal subscribers!  So if you aren’t on my list be sure to get signed up.  But don’t leave this page yet, I’ve got more goodies for you…

I have recently been sharing my strategies for top marketing companies such as Jonathan Budd’s “The 7 Figure Networker” and the “Empowered Entrepreneurs Elite Coaching Students”.  I also have had the privilege to share these strategies on stage to other aspiring marketers eager to take their video marketing efforts to the next level.

I have had such positive feedback that I am planning to do a live webinar for my private list very soon.

Hello Molly,

My name is Brandon Brown. I just wanted to personally say that you were amazing yesterday, your presentation was sooooo valuable and clear. I feel like I have a real tool to add to my marketing tool box. Keep up the great work!!

I absolutely LOVE hearing how these simple strategies can effect another person’s success in business.  And truth be told, it’s just simple implementation and staying consistent.

P.S. I did NOT just start doing video and see what stuck.

Oh no, Before I decided that creating videos was an avenue that I was going to commit myself to for my business, I invested in a Video Marketing course.  And THANK GOD I did, because I might be saying all the wrong things in my videos and getting ZERO views.  I see people doing this all the time.

In this course I learned everything from WHAT to say in videos, to picking proper KEYWORDS for my niche, to what VIDEO EQUIPMENT to use, to breaking through the FEARS and road-blocks keeping me from getting in front of the camera, to ENVIRONMENT, to speaking to your TARGET MARKET…and so much more.

This course was not cheap, but when I think about where it’s gotten me today.  I am forever grateful and NOBODY can take that skill away from me.

What course did you take Molly?

The course I took (nearly 2 years ago) was from none other than the “Video Marketing Queen” herself, Maria Andros.  When I want to learn something, I go after the best (and I suggest you do too, it will save you a lot of headache and disappointment).  And if you are going to invest in something you want to make sure you get the most bang for your buck, but you want to make sure that what you are learning will actually make you BUCKS. lol.

Maria will empower you to break through your fears of video marketing and give you invaluable skill sets to absolutely catapult your business using her strategies.

So, right now Maria has an amazing FREE training series that will make this blog post look elementary compared to the value she is giving away.

**If you’ve been wanting to use video in a huge way for your business and start taking it to the next level, YOU NEED TO WATCH THESE VIDEOS my friend.  Just click on the video below to get started;-)

A quick disclaimer:

Maria is coming out with a brand new program called “Video Conversion Formula” and I have been privately invited to partner with Maria on this.  For the sake of the FTC rules, I must tell you that if you click on the link provided you will be brought to a page that will require you to opt-in to receive the free training series.  Furthermore, if you find yourself wanting to invest in her program that is going live on November 23rd, 2010 and you purchase it through this particular link, I WILL receive a commission as appreciation of my partnership.  Cool?

Alright then, I suggest you go watch her training series before she pulls it down and be sure to come back and let me know what you thought of it!

p.s. She already has over 1500 comments on her videos…look for mine if you like!  I got a TON of value from watching her series;-)

Talk soon and God Bless!

~Molly